Here at Purchasing Transformation, the so-called Web 2.0 technologies are something we care a lot about. We wouldn’t be doing this blog if we didn’t believe that the content we create was not syndicated into someone’s RSS-feed and re-published somewhere else.
Blogs, Wiki’s and forums are highlighted in a recent issue of A.T. Kearneys “Excecutive Agenda” as the technologies that support company growth through increased employee co-operation and improved communication. By using these tools; “the invitation to engage in transformation is thrown open to the whole organization”.
To connect to one of my older posts on the subject of communication in a change (or transformation) process, don’t just look at these tools as just being technologies; see them as communication channels, and as such they must be understood in order to be effective. It’s not the technology in itself that will make the difference, it’s the understanding of the channels and how the audience use it that will prove vital.
May 2, 2009 at 1:57 pm
Right on !! Damn I’m getting addicted to your blog