Comments on: Time to Address Some Marketing Spend http://purchasingtransformation.ibxeurope.com/2008/10/16/time-to-address-some-marketing-spend/ Challenges and possibilities within sourcing, procurement and supply chain management. Tue, 14 Jun 2011 02:51:51 +0000 hourly 1 http://wordpress.com/ By: Sourcing marketing services as the window of opportunities close « Purchasing Transformation http://purchasingtransformation.ibxeurope.com/2008/10/16/time-to-address-some-marketing-spend/#comment-378 Thu, 15 Jan 2009 10:37:29 +0000 http://abernhard.wordpress.com/?p=351#comment-378 [...] sourcing initiatives due to the financial downturn; one of the categories that we highlighted was marketing but as we all know nothing lasts [...]

]]> By: the doctor http://purchasingtransformation.ibxeurope.com/2008/10/16/time-to-address-some-marketing-spend/#comment-268 Fri, 17 Oct 2008 03:47:07 +0000 http://abernhard.wordpress.com/?p=351#comment-268 These posts point to some great resources you can use if you want to start addressing that marketing spend:

http://blog.sourcinginnovation.com/2006/11/06/magic–logic-i.aspx
http://blog.sourcinginnovation.com/2006/11/06/magic–logic-i.aspx

http://blog.sourcinginnovation.com/2007/08/14/the-creative-challenge-i.aspx
http://blog.sourcinginnovation.com/2007/08/15/the-creative-challenge-ii.aspx

http://www.esourcingforum.com/archives/2008/01/03/the-marketing-sacred-cow/

But let’s not forget the other sacred cow, legal … and if you want to know where to start on that topic, check out these posts from David Bush on e-Sourcing Forum:

http://www.esourcingforum.com/archives/2007/07/06/e-discovery-e-sourcing-e-normous-savings/
http://www.esourcingforum.com/archives/2007/07/09/e-discovery-stage-1-ending-the-cold-war/
http://www.esourcingforum.com/archives/2007/07/10/e-discovery-stage-2-understand-the-risk-profile/
http://www.esourcingforum.com/archives/2007/07/11/e-discovery-stage-3-execute-with-efficiency-and-agility/

]]> By: Time to Address Some Marketing Spend http://purchasingtransformation.ibxeurope.com/2008/10/16/time-to-address-some-marketing-spend/#comment-264 Thu, 16 Oct 2008 09:01:21 +0000 http://abernhard.wordpress.com/?p=351#comment-264 [...] the rest of this great post here [...]

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