As media consumers, we are becoming more and more sophisticated and at the same time we are becoming more and more comfortable with flexible, personalized and role-based user interfaces. Instead of going to one restaurant and choosing from one menu, we are going out on the town and choosing from a smorgasbord sampling all restaurants available.

Journalists and publishing houses will always have their place in the media landscape, but they need to reshape the way they present their content to the potential consumers – and if they’re not doing it in a way that the consumers want, someone else, such as a news-feed aggregator will.