Comments on: Getting deeper involvent in marketing spend

By: Torbjörn Thorsen, IBX Group AB

Torbjörn Thorsen, IBX Group AB — Thu, 19 Feb 2009 10:54:44 +0000

Thanks for the link Dave, great stuff indeed; purchasers often forget that they too need to sell their services in order to get recognition.

By: Dave

Dave — Wed, 18 Feb 2009 21:43:03 +0000

This story has some good examples of internal marketing and managing the marketing services spend:

Services spend management: Find your inner salesperson
http://www.purchasing.com/article/CA6635589.html

By: the doctor

the doctor — Tue, 17 Feb 2009 15:33:52 +0000

There were two really good whitepapers on the subject in 2006 and 2007.

The first is “Magic & Logic, Re-defining sustainable business practices for agencies, marketing, and procurement” which was co-sponsored by CIPS, the IPA, and the ISBA in 2006, and which I covered in these posts:

http://blog.sourcinginnovation.com/2006/11/06/magic–logic-i.aspx
http://blog.sourcinginnovation.com/2006/11/07/magic–logic-ii.aspx

The second is “The Creative Challenge: Driving Efficiencies in Marketing Procurement”, a white-paper released by Efficio in 2007 that I covered in these posts:

http://blog.sourcinginnovation.com/2007/08/14/the-creative-challenge-i.aspx
http://blog.sourcinginnovation.com/2007/08/15/the-creative-challenge-ii.aspx