Amidst all the rumors and press regarding the state of GM and the american automotive industry, BMW and Daimler has quietly leaked information regarding plans to cooperate in purchasing. The two German luxury brands have been cooperating in the past so this might not be as strange as it may seem at first, but the move clearly indicates that there is increased activity in the European auto sector to manage future threats.
Though the two companies still keep a tight lip on the extent of the cooperation – Sueddeutsche Zeitung reported yesterday that the cooperation was aimed at electronics; a BMW spokesperson has revealed that BWM has a cost cutting program in place targeting €6 billion by 2012
