That efficent supply chain management can provide a factual competitive edge has been one of the key components of the spend management marketing toolkit but there have been few studies that empirically nail down the reasoning.
Fortunately, Roland Berger’s (in co-operation with WHU, Stanford University and ETH Zürich) recent Global SCM Excellence Study takes the factual approach and offers numbers to convert any disbelievers out there.
The main objective of the study was to analyze the impact of strategic supply chain fit on actual company performance (Roland Berger used ROCE to measure the performance) and what they found was that the companies with a supply chain fit outperformed their competitors by 15,5 percent on average.
Furthermore, the study claims that companies with a supply chain fit also outperform their non-fit competitors on ROA (Return On Assets), sales growth and EBIT margin.
- ROA: Outperformed by 5 percent
- Sales growth: Outperformed by 6,5 percent
- EBIT Margin: Outperformed by 3 percent
All in all, the report is good news for anyone struggling to convince skeptics of just how powerful supply chain management can be in achieving operational and financial excellence.
