Archive for August 28th, 2009

Car leasing statistics show a rebound, yet cost awareness has reshaped the market

August 28, 2009

One of the more interesting effects of the downturn has been the increased cost awareness of companies of all sizes – and this cost awareness is showing itself in numerous ways. Swedens Dagens Nyheter just published some statistics regarding leasing cars and how the market finally is beginning to swing back to pre-downturn numbers. But all is not what it used to be. Dealers are beginning to feel pressure they’ve been spared from before.

  • Companies are now beginning to limit the number of brands employees can choose from in their leasing offers.
  • Cost caps are beginning to become more and more commonplace
  • Companies are steering employees towards brands and models with low emissions

Another fact that can be drawn from the statistics of the number of registered new cars is that supplier risk is also playing into the equation. The GM brands that have been on thin ice have plummeted over the last year. Saab lost 62 percent of their sales due to the GM uncertainty, while Volkswagen increased their numbers by 44 percent.


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