I know this isn’t exactly news but the fact that Orange is expanding it’s green/csr initiatives to include pre-owned and “second life” (a buy-back plan) telephones is one better than the Sony Ericsson/Samsung green cell phone plans.
Because as we all know, the best way to save money is to not spend money – and given that, as an example, adult swedes have on average 2,4 cell phones (according to el-kretsen) there is quite a lot of money to be saved using the equipment that is already on the market.
And the savings in this case is even more obvious when recycling costs are taken into account. The recycling of consumer electronics is a shady business and as supply chain management enters the era of life cycle planning, this might be one route to take to ensure that csr-initiatives are not tainted at the end of a product life cycle.
